Tag Archives: Shelley Goldbeck

ROI: Return on Investment

Shelley Goldbeck

Return on Investment (ROI) is a term that is frequently used to describe the effectiveness of business.

One day this summer  I was harvesting new potatoes for dinner when it occurred to me what a good ROI I get from gardening.

One chunk of potato, perhaps a quarter of a potato, yielded enough potatoes for four of us for dinner, with a few leftover for hash browns with our eggs the next morning.

One seed packet of beans yielded us many meals of steamed green beans this summer. Our kale is flourishing, more than enough for us and half the neighbours!

That’s just the produce. That doesn’t include the free Vitamin D, exercise without paying for a gym pass, and peace of mind working through my problems while I garden rather than lying on a shrink’s couch at $300/hour.

Yes, the Return on Investment from gardening is huge. You should try it.

Our next Grow Food Calgary session is October 21. Tickets are available now. 


Benefits of Starting Your Own Seedlings

by Shelley Goldbeck

Shelley Goldbeck

Many gardeners grow food to save money. By buying seeds and starting your own plants, you can save even more money.

A packet of seeds is exponentially cheaper than buying bedding out plants, even when you factor in cost of soil and containers. If you order from a good seed house, their prices are often lower than your local retailer. And you get access to more variety, which is the second reason to start your own seedlings.

Most garden centres carry a limited variety of popular seeds. You might be able to choose from four kinds of peas, three varieties of carrots, and globular or cylindrical beets.

There are hundreds of vegetable varieties with their own charms like being ready to eat in 45 days, or providing an unusual colour. Vibrant colours in vegetables are signs of nutrients.

Commercial operations require tomatoes that are uniformly shaped and sized, and so they survive un-bruised in transport, skins as thick as leather. And almost no trace of tomato taste.

An heirloom tomato might be purple, yellow or black, with a skin that is almost not there, and a taste that can be described as heavenly.


Why not try seeds of a vegetable you’ve never tried eating before, like kohlrabi? This cabbage family member grows a strange bulb above ground and makes fabulous French fries.

One year I grew purple potatoes. After our guests’ initial shock they were a tremendous hit at our Thanksgiving dinner!

A few dollars for a package of seeds is a small-risk venture with potentially great reward: discovering a new wonderful food!

Another reason to start your own seeds is you can choose organic.

Organic produce is expensive and we don’t really know if we can trust every producer’s adherence to organic practices.

We can’t even trust those practices, as organic certification boards are taken over by Big Food companies who argue they can’t make money growing strawberries if they can’t spray them.


That’s why we can no longer buy truly organic strawberries in our supermarkets.

But you can raise your own.



I’m also wary of organic food from China. Their food safety reputation is highly suspect. One report showed organic garlic from China was watered with industrial polluted water, complete with heavy metals and other toxins. Plants uptake these toxins and then we eat them.

When you start your own seeds you control the soil, light and water. Doing it yourself ensures that your produce is free from unwanted, often dangerous chemicals. Starting with organic seeds is the logical first step.

A side benefit of starting your own seeds is building community with other gardeners. We don’t often need a hundred seeds of celery so sharing your leftovers is a great way to build community with your gardening peers. Sharing also saves money.

Another bonus of community is sharing the harvest. Your carrots may have done poorly this year, but the seeds you gave your friend across town yielded a bumper crop!

By starting your own seeds, you will have healthy plants. Commercial greenhouses don’t necessarily have the end result in mind: your dinner plate.

Their job is to supply retailers with good-looking, often too-large plants. In Calgary we can’t safely plant bedding out plants until the end of May, but the garden centre tomatoes are blooming May 1. By the time you can safely plant, your tomatoes are root-bound, maybe leggy. Those coveted blooms will likely fall off as the plant reacts to the shock of being transplanted.

By starting your own seeds, you can schedule your seedlings to be the right size when you’re ready to plant them. If the plant is healthy, your harvest is sure to be more rewarding.

Where can you learn more about starting your own seeds? At Grow Food Calgary, our Vegetable Gardening Immersion Program, our April session includes lessons on starting your own seeds. And some seeds to get you started. You don’t want to miss it. Register today!


Shelley Goldbeck is co-founder of Grow Food Calgary, on a mission to give Calgarians the skills they need to grow some of their own food.